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Our vision

Our vision is to provide the best family dessert experience. The key to our vision is our guests. We put them before everything we do. That goes for our employees as well as our customers.

Our company

We're a small family run business from Southall, hoping one day our love and passion for gelato will spread across the world! Our employees are committed to being the best they can be by always delivering a great customer experience.

Our culture

We aim to offer a culture of flexibility, opportunity, equality and development. Our employees come from all walks of life, but share a common approach: positivity.

Why Us

Support and Training

Join us as a franchisee and you'll benefit from a first class training programme to help you take advantage of our system. You'll get ongoing support and advice to help progress you and your business throughout your term as a franchisee.

Get out what you put in

Although your work will be rewarding both financially and personally, don't think of a Cravings franchise as a license to print money. The rewards are certainly here, but they're for the earning, not the taking. And if you're looking for an investment where you can sit back and not be involved, this isn't for you. We just want you to be aware of some of the realities before you go further, not put you off the investment.


What do I get for my money?

You purchase the equipment and the rights to operate a business from a location for a set term; you therefore in effect buy the profitability of a business. The challenge is to maximise the sales and profitability of the business over the 20 year term.

Can I have more than one store?

We will only franchise more then one store every six months; If you attain consistently high standards then Cravings will consider selling you additional restaurants.

Can I set up the franchise in my own property?

Property selection and franchisee selection are two wholly separate decisions. Our franchisee selection process is based on an individuals career or business track record. We will only sell existing restaurants with at least 2 years trading history to new franchisees.

Will I have to work in the business full time or can I have a manager to look after my store?

Buying into Cravings is a handsome investment and you are required to fully participate in the day to day running of the business. However as you expand with additional restaurants obviously you will require management assistance.

I want to franchise overseas, do I complete this application form?

Currently we’re only interested in the UK and South Asia. Once we can establish links in other continents, we’ll consider them.

I have a freehold property, I have cash. What shall I do?

It doesn’t so much depend on your freehold, it depends on the location and who benefits from having a Cravings there. It’s important that Cravings holds locations which would benefit all shareholders and stakeholders.


What we look for

Your Skills

A career as a Cravings franchisee is not by any means for everyone. Equally, we don't accept just anyone either. Ideally, you'll already have a successful business or career and will have demonstrated significant team leadership.
It should come as no surprise then, that our selection process is rigorous. We look for individuals with:

• High personal integrity
• High standards of people management and communication
• Ability to display financial acumen
• Strong leadership qualities
• The personality to be an excellent ambassador for Cravings

Hands-on management

Running a Cravings franchise means running it. The role would vary from working in the restaurant and preparing the food to dealing with marketing critical business decisions. It is emphatically hands-on. You will be leading your team, as well as making critical business decisions.

Active in the community

We encourage all of our franchisees to be active in the community. Usually, they support community programmes, like local junior football teams or issues relating to the environment. So you can see, it's as much about earning respect within and outside your restaurant as it is about earning money.

How Mr. Moo chooses you

After several interviews, if we're both sure that a Craving's franchise is right for you, you'll embark on your training programme which typically takes five months. This involves visiting and working instore as well as classroom-based tuition. The training is excellent, but you'll have to support yourself throughout that period, as well as provide a part refundable £5,000 deposit.
There's more to running a Cravings franchise than scooping gelato into a bowl- much more. You'll need a remarkable aptitude for connecting and communicating with people. You'll be completely committed for at least 2 years, with no other business interests. And we only offer franchises to individuals who pass the fit and proper test.


Come on, treat yourself to a tantalising dessert in Southall
0203 376 6808

Where to find us:

211 The Broadway
Greater London

0203 376 6808


Business hours:
12 noon to 12 midnight


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We are a family orientated dessert parlour offering you a taste of heaven. Situated in the heart of the famous Southall food area, we add another dimension of choice for your taste pallet.

Cravings Dessert Parlour
Phone: 0203 376 6808
Email: info@cravingsdessertparlour.co.uk